I advise owners and top executives of Fortune 500 companies on sales strategy in China. Over two decades in the PRC I have conducted hundreds of negotiations, delivered dozens of projects and written 7 books on doing business with China.
Executive MBAHULT International Business School
PhDStrategic Management
Fortune 500Advising top management
22 yearsin China
7 bookson business with China
72%of clients became long-term partners
4 practicesof consulting
Expertise
Three directions
Government relations in China
Established ties with government bodies at regional and federal level. An inside understanding of the Chinese economic model.
Business culture
Deep knowledge of how decisions are really made in the Chinese business environment. Not theory — practice.
Online + Offline
Retail chains, online platforms, supply chains — the full cycle of presence on the Chinese market.
Services
What I do
01
Marketing strategy
Sales in China with full-cycle support: from market analysis to the first contracts and scaling up.
02
Sourcing consulting
Placing orders at factories in China and Southeast Asia. Supplier discovery and vetting, negotiations, logistics.
03
Quality control
Inspection to AQL 2.5 (ISO 2859-1) standards. Acceptance control right at the factory.
04
Leader transformation
I help executives and teams build effective work with Chinese colleagues and partners.
Save five years of mistakes
My personal experience is the years your company will not spend on the wrong partners, broken contracts and cultural barriers. I know where the reefs are — and how to avoid them.
Right priorities — sales, career, success
Cases
Client results
Sales growth
United Confectioners
Sales doubled
Brands “Alenka”, “Babaevsky”, “Red October”, “Rot Front” in China. 2023–2024. The project turned profitable.
New market
Alenka Cafe-Shop
First flagship project in China
Opened at the “Made in Russia” pavilion in Harbin. The venue became a symbol of the Russian brand’s presence on the Chinese market.
Scaling
Rapid network growth
From 25,710 to 37,060 stores
More distributor partners. Price-increase negotiations in 29 retail chains. Direct contacts with 48 manufacturers.
Investments
Attracting an investor
Talks with 17 regional governments
Organised dialogue with regional administrations. A Chinese investor was found for a large infrastructure project in Russia.
Testimonial
What clients say
Books
Books by the author
Dark Side of the Chinese Market
On the risks and hidden threats of the Chinese market — what textbooks don’t tell you.
